Fair trade coffee is coffee that is certified as having been produced and marketed to a stated set of standards. Many customers pay a higher price when buying coffee with the certification logo or brand in the belief that, by doing so, they are helping farmers in the Third World. In particular, the fair trade coffee movement gives a reasonable price to the farmers who were being a low-wage labor exploitation.
Fair trade coffee has become increasingly popular over the last ten years, and is now offered at a significant number of coffee retailers worldwide. In 2004, 24,222 tonnes (24,222,000 kg) of 7,050,000 tonnes (7.05×109 kg) produced worldwide were from Fair trade farmers; in 2005, 33,991 tonnes (33,991,000 kg) out of 6,685,000 tonnes (6.685×109 kg) were from Fair trade, an increase from 0.34% to 0.51%
Your rich cup of Fair Trade coffee can help farmers escape poverty. Most small-scale family farmers live in remote locations and lack access to credit, so they are vulnerable to middlemen who offer cash for their coffee at a fraction of its value. Fair Trade guarantees farmers a minimum price, and links farmers directly with importers, creating long-term sustainability. Through Fair Trade, farmers earn better incomes, allowing them to hold on to their land and invest in quality.